USFF Unveils New Interactive, User-Friendly Websites
02 October 2020
NORFOLK, Va. --
U.S. Fleet Forces (USFF) Command completed a migration, consolidation and modernization strategy of more than 400 official public-facing websites to the Defense Media Activity’s Department of Defense Public Web (DoDPW) web hosting and content management system, American Forces Public Information Management System (AFPIMS), Oct. 1.
USFF’s strategy to reorganize and consolidate web content under AFPIMS, aligns with other DoD and Department of Navy public websites, including the Navy’s flagship website, www.navy.mil. AFPIMS is a common platform that streamlines workflow processes and increases efficiencies for the public affairs mission.
“Our new websites offer the enhanced capabilities we need to meet our communication and content delivery goals,” said Capt. Sarah Self-Kyler, director, USFF public affairs and outreach. “We now have a single highly-efficient tool that unites our content, giving our Sailors and content staff a faster, more secure and fiscally smarter process to keep the fleet informed."
The new website design and user improvement initiative is the first complete overhaul in more than 10 years. One of the main goals of the migration is to align with the 21st Century Integrated Digital Experience Act (IDEA) that will improve the digital experience for government customers and reinforces existing requirements for federal public websites. These include responsive web design, consistent branding, authoritative information, searchable content, legal and regulatory compliance, and real-time updating with digital technology and capabilities.
“When developing the layouts for the websites, we kept the end-user in mind,” explained Bobbie A. Camp, USFF web and social media manager. “We focused on an accessible, easy-to-navigate interface where users can easily find what they are looking for.”
The command’s public affairs and outreach directorate worked diligently with its operational and support staffs over the past six months to relocate thousands of documents and images, and to refresh content from the previous web platform to its new and improved version.
“At Commander, Naval Air Force Atlantic, we strategically planned the coordination with all of the subordinate commands to be folded into the overall planning process,” said Cmdr. Jennifer Cragg, the command’s public affairs officer. “We systematically reached out to more than 80 commands about 30 to 40 days beforehand to inform them we were migrating information, and that they would have time to review and make changes before the site was launched.”
Through AFPIMS, public affairs teams are able to share content across 800-plus DoD websites, and seamlessly integrate with the Defense Visual Information Distribution Service (DVIDS), YouTube and other social media platforms. In addition, the platform offers easy-to-use modules to display news stories, press releases, publications, fact sheets, photo and video galleries, and podcasts.
All subordinate sites have been consolidated under a USFF subdomain for coherent organizational purposes based on the Standard Navy Distribution List (SNDL).
Please take a moment to bookmark our new sites:
U.S. Fleet Forces Command, https://www.usff.navy.mil
Commander, Carrier Strike Group (CSG) 4, https://www.csg4.usff.navy.mil
Commander, Navy Expeditionary Combat Command, https://www.necc.usff.navy.mil
Commander, Naval Air Force Atlantic, https://www.airlant.usff.navy.mil
Commander, Naval Submarine Force Atlantic, https://www.sublant.usff.navy.mil
Commander, Naval Surface Force Atlantic, https://www.surflant.usff.navy.mil
President, Board of Inspection and Survey, https://www.insurv.usff.navy.mil
Military Sealift Command, https://www.msc.usff.navy.mil
Naval Information Forces, https://www.navifor.usff.navy.mil
Navy Warfare and Development Command, https://www.nwdc.usff.navy.mil
Navy Meteorology and Oceanography Command, https://www.cnmoc.usff.navy.mil
The carrier strike groups and Expeditionary Strike Group (ESG) 2 were also migrated and consolidated under Commander, U.S. 2nd Fleet.
USFF mans, trains, equips, certifies and provides combat-ready Navy forces to combatant commanders in support of U.S. national interests.